Cross-cutting Platforms, Talent & Financing AI-powered

Flippa

Australia

Flippa is an AI‑enabled exit platform where founders of online businesses get data‑backed valuations, global buyer reach and broker plus AI support to run a full exit process from valuation to close.

Key features

  • Curated marketplace – Platform for websites, SaaS, eCommerce, content, apps, domains and social accounts with 1.6M+ registered users.
  • Broker network – In‑house and partner brokers managing six‑ and seven‑figure deals end‑to‑end.
  • BrokerAI – AI engine that builds CIMs, scores buyers, manages data rooms and keeps deals moving overnight.
  • AI valuation & P&L – Data‑backed valuations, AI P&L builder and CIM generator using transaction comps and business metrics.
  • Deal & data room – Integrated deal room and data room to manage documents, Q&A and milestones.

AI capabilities

Flippa’s BrokerAI powers valuation, P&L building, CIM creation, buyer matching and data room analysis, helping brokers and founders accelerate digital business exits with AI support.

Integrations

  • Integrations with escrow and payment providers, analytics tools and internal AI engines
  • platform itself acts as the central deal and data room environment.

More information

Founded in 2009 and based in Melbourne with additional hubs in Austin, Amsterdam and Singapore, Flippa has grown into a leading digital M&A platform, closing transactions from 10k to 30M USD and supporting 400k+ weekly active buyers.

What Makes Flippa Different

Key differentiators highlighted by the vendor.

  1. Specialization in digital assets.
  2. AI‑augmented broker workflows.
  3. Large, liquid marketplace with global reach.

Key facts

Year founded
2009
Pricing
Listing fee USD 29+ minimum; success fee 5-15% (varies by deal size/type). Example: USD 150K SaaS sale ≈ USD 299 listing + 7% success fee (USD 10,500) = ~USD 10,800 total platform cost.
Deal stage
All
Target market
Corporate M&A · Private Equity · Venture Capital · Asset Managers · End client (sell side) · End client (buy side) · Investment Banking

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