Cross-cutting Platforms, Talent & Financing AI-powered

Flippa

Australia

Flippa is the world’s largest marketplace for buying and selling online businesses and digital assets, combining global brokers, a large buyer pool and AI technology to power founder exits.

Visit Website LinkedIn

Key features

  • Curated marketplace – Platform for websites, SaaS, eCommerce, content, apps, domains and social accounts with 1.6M+ registered users.
  • Broker network – In‑house and partner brokers managing six‑ and seven‑figure deals end‑to‑end.analyzemarkets
  • BrokerAI – AI engine that builds CIMs, scores buyers, manages data rooms and keeps deals moving overnight.analyzemarkets
  • AI valuation & P&L – Data‑backed valuations, AI P&L builder and CIM generator using transaction comps and business metrics.analyzemarkets
  • Deal & data room – Integrated deal room and data room to manage documents, Q&A and milestones.

AI capabilities

Flippa’s BrokerAI powers valuation, P&L building, CIM creation, buyer matching and data room analysis, helping brokers and founders accelerate digital business exits with AI support.

Integrations

  • Integrations with escrow and payment providers, analytics tools and internal AI engines
  • platform itself acts as the central deal and data room environment.

More information

Founded in 2009 and based in Melbourne with additional hubs in Austin, Amsterdam and Singapore, Flippa has grown into a leading digital M&A platform, closing transactions from 10k to 30M USD and supporting 400k+ weekly active buyers.

What Makes Flippa Different

Key differentiators highlighted by the vendor.

  1. AI-first brokerage – BrokerAI deeply embedded in valuation, buyer scoring and document prep.
  2. Massive buyer pool – 1.9M+ buyers with verified budgets and preferences.
  3. Full-stack services – Brokerage, financing, escrow, legal and analytics around each deal.

Key facts

Year founded
2009
Pricing
Listing fee USD 29+ minimum; success fee 5-15% (varies by deal size/type). Example: USD 150K SaaS sale ≈ USD 299 listing + 7% success fee (USD 10,500) = ~USD 10,800 total platform cost.
Deal stage
All
Target market
Corporate M&A · Private Equity · Venture Capital · Asset Managers · End client (sell side) · End client (buy side) · Investment Banking

Related Cross-cutting Platforms, Talent & Financing Tools

Other tools in the same category worth comparing.

Cross-cutting Platforms AI

Midaxo

United States

Midaxo is an M&A Intelligence Platform that connects strategy, pipeline CRM, due diligence, integration and value tracking in one secure system, replacing spreadsheets and disconnected tools with a unified deal management hub. It serves 500+ companies managing 5,000+ transactions representing over $1 trillion in deal value.

Learn more
Cross-cutting Platforms

BeesWall GmbH

Switzerland

BeesWall is a digital knowledge library and data governance layer that sits on top of systems like SharePoint, Teams, Google Drive, and SAP to organize enterprise information, reduce information overload, and support lean M&A activities such as due diligence, integration, and carve-outs.

Learn more
Cross-cutting Platforms AI

M&A Deal Platform

United Kingdom

UK-based advisory and corporate finance software giving accountants and business advisory practices an AI Copilot, valuation tools, and a marketplace to deliver M&A, valuation, and exit-planning services to SME clients.

Learn more