Paul Georges-Picot
Managing Director at Martech Advisers
London, United Kingdom
15-year track record leading organizations through change and identifying growth opportunities with a focus on business and corporate development for technology driven advertising, marketing, and media companies. Specialties include cross functional team leadership; change management; operations and business development; B2B and SaaS; media analytics and data; emerging advertising/marketing technologies; transaction execution (strategic partnerships, capital raising, minority investments, M&A, cross border, integration, and divestments/restructuring).
Domain experience
Relevant Total Experience: 15 years
Seniority Level: Senior
Sector Experience:
Communication Services Consumer Services Household and Personal Products Retailing Software and ServicesSkills
Skilled in: Corporate Development, Commercial Due Diligence, Financial Due Diligence, Term Sheet, Contractual Agreements, M&A Negotiations, Smart Contracts, Licensing Agreements, Bolt-on acquisitions, Financial Planning & Analysis (FP&A), Buy-and-Build, Value Creation & Enhancement, Strategic Finance, Private Equity & Growth Capital, Sell-side M&A
Technical Skills: Google Analytics, Microsoft Excel, SaaS, PowerPoint, Bloomberg, Microsoft Office, Capital IQ, JIRA, Slack
Languages: Spanish, English, French
Work Experience
Martech Advisers
Managing Director
●1/5/2020
- Now
- Martech Advisers is a trusted M&A and fundraising advisory firm based in London and Paris specialized in the advertising/marketing technologies and services sectors. - We advise agencies and/or software companies active in UI/UX design, branding & content marketing, performance marketing, retail media, exchanges and D/S side platforms, sales technology, CDPs, data/analytics, ID strategies, mobile, gaming, CTV, publisher tools, and social media/commerce tools
Results International Group LLP
Director
●1/10/2018
- 1/4/2020
- Results International Group (acquired by Canaccord Genuity Group in Aug. 2022) was a global corporate finance advisor, focused on the technology, marketing and healthcare sectors. - Origination and execution of sell-side and buy-side mandates in marketing & sales technology and services; ecommerce/retail tech; media; AdTech; enterprise software; and IT services.
WPP
VP, Global Corporate Development (Xaxis)
●1/1/2014
- 1/10/2017
- Xaxis is a digital media company servicing over 3,000 clients in 45 markets. - Oversaw external growth strategy globally from identifying new partners/investments/JVs/ M&A/divestments to negotiating deal terms and implementing newly acquired capabilities.
WPP
VP, Corporate Strategy & Development (24/7 Media)
●1/1/2012
- 1/12/2013
- 24/7 Media was a listed digital marketing company acquired by WPP in 2007. - Focused on growing 24/7 Media outside of its core proprietary products and services, as well as the evaluation, negotiation and implementation of global strategic partnerships, acquisitions and investments.
WPP
Director, Financial Planning & Analysis (24/7 Media)
●1/6/2010
- 1/12/2011
- Assisted 24/7 Media's CFO in all aspects of his role: financial controls, operations, budgeting, business development, and strategy. - Designed financial planning/analysis tools including performance dashboards and SaaS KPIs tracking.
AIG Global Investment Group
Associate
●1/2/2006
- 1/12/2007
- Conducted buyout investments and participations in private equity funds in Europe (responsible for c. $600 million invested). - Focused on TMT sector, including publishing, TV, cable, and entertainment.
Societe Generale
Analyst
●1/1/2003
- 1/1/2006
- Origination and transaction execution (capital raising, mergers and investing, cross border, integration planning) in media, publishing, TV/cable, and entertainment. - Managed SocGen’s global venture capital investments in telecom, Internet and software companies (portfolio of c. 400 companies grouped in 25 funds).
Education
Columbia Business School
1/9/2007
- 1/6/2009
EM Lyon Business School
1/9/1999
- 1/6/2002
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