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Greice

Director of User Aquisition at Wildlife Studios

São Paulo, Brazil

Growth | Turnaround | Former C-level and Director in startups, BCG and entrepreneur

Domain experience

Relevant Total Experience: 12 years

Seniority Level: Senior

Sector Experience: 

Communication Services Consumer Discretionary Consumer Staples Energy Financials FinTech Health Care Industrials Information Technology Materials Real Estate Utilities

Skills

Skilled in: Corporate Development, Due Diligence, Legal, Portfolio Services & Add-on M&A, Private Equity & Growth Capital, Sell-side M&A

Languages: Spanish, Portuguese, English

Work Experience

Wildlife Studios

Director of User Aquisition

1/7/2020

 

- 31/10/2022

Wildlife is a global mobile game company, where I led the team responsible for one of its key strengths: optimizing campaigns' performance (IPM) through creatives displayed on them (playable and 3D videos). The multi-skilled team, consisting of ~100 professionals, included engineers, production managers, business analysts, artists, and creative directors. Highlights: - Led a major team transformation by closing the leadership gap, aligning a previously siloed group into common strategic goals, and restructuring the organization to foster innovation and accountability. - Consistently exceeded targets by building a performance and data-driven culture. - Increased productivity by ~70-80% and reduced production cycle, enabling faster learning and supporting the growth of more games without proportional team expansion.

OYO - Brasil

Director of Business Development Excellence

1/9/2019

 

- 31/5/2020

OYO, an Indian hospitality unicorn backed by Softbank, partners with hotels to improve their growth and service standards. Highlights: - Reduced hotel's Customer Acquisition Cost (CAC) by 8 X by scaling a Lead Generation, Inside Sales and Analytics team (up to 60 Headcount), and structuring data, processes, and systems at the beginning of the sales funnel.

Mundo Verde

COO - Focused on Digital Transformation

1/2/2019

 

- 31/8/2019

Key contributions after the e-commerce I led was acquired by Mundo Verde: - Led discussions to define the vision and strategy for Mundo Verde and Natue, along with the new company’s organizational structure. - Delivered Mundo Verde’s e-commerce platform within 1.5 months. - Managed two e-commerce platforms and three departments supporting both online and offline operations (BI, IT, and Marketing).

Natue

CEO

1/8/2017

 

- 31/8/2019

Natue was Brazil’s leading health products e-commerce. After eight months as Ops Director, I was promoted to CEO, where I led a successful turnaround, achieving break even while boosting team engagement. This culminated in Natue´s acquisition by Mundo Verde, Latin America’s largest health products retailer. Key achievements include: - Reduced SG&A costs by 35% and increased operation margins by 10 pp. - Built a new marketing team that doubled paid revenue and ROI within a year. - Implemented a culture of efficiency by prioritizing levers to reach breakeven, creating KPIs across teams, and putting in place a quarterly 360o feedback process. - Facilitated a warehouse relocation across states to secure fiscal benefits with minimal disruption

Natue

Head of BI, IT and Operations

1/12/2016

 

- 31/7/2017

Daily Ride and Edukdata

Entrepreneur

1/5/2015

 

- 31/7/2016

To help reduce traffic, we developed Daily Ride, an urban carpooling app. We decided to discontinue it primarily due to low growth in the number of rides after two pilot phases and poor economic projections (Customer Acquisition Cost/Lifetime Value). Later, we piloted EdukData, a software that used machine learning to decrease student churn. I those projects, I was responsible for product development and marketing/ sales.

The Boston Consulting Group

Associate

1/9/2011

 

- 30/6/2014

Worked on various projects related to strategic planning, cost reduction, and PMO across different industries.

Oracle

Sales Consultant - Intern

1/9/2010

 

- 30/6/2011

Partness, Datafone, Ibope, Novo Conceito

Market research free lancer

1/1/2003

 

- 31/12/2007

Worked as costumer interviewer in several projects for clients in different industries, mainly consumer goods.

Education

USP - Universidade de São Paulo

1/1/2007

 

- 31/12/2012

Bentley University

1/1/2009

 

- 31/12/2010

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