
Greice
Director of User Aquisition at Wildlife Studios
São Paulo, Brazil
Growth | Turnaround | Former C-level and Director in startups, BCG and entrepreneur
Domain experience
Relevant Total Experience: 12 years
Seniority Level: Senior
Sector Experience:
Communication Services Consumer Discretionary Consumer Staples Energy Financials FinTech Health Care Industrials Information Technology Materials Real Estate UtilitiesSkills
Skilled in: Corporate Development, Due Diligence, Legal, Portfolio Services & Add-on M&A, Private Equity & Growth Capital, Sell-side M&A
Languages: Spanish, Portuguese, English
Work Experience
Wildlife Studios
Director of User Aquisition
●1/7/2020
- 31/10/2022
Wildlife is a global mobile game company, where I led the team responsible for one of its key strengths: optimizing campaigns' performance (IPM) through creatives displayed on them (playable and 3D videos). The multi-skilled team, consisting of ~100 professionals, included engineers, production managers, business analysts, artists, and creative directors. Highlights: - Led a major team transformation by closing the leadership gap, aligning a previously siloed group into common strategic goals, and restructuring the organization to foster innovation and accountability. - Consistently exceeded targets by building a performance and data-driven culture. - Increased productivity by ~70-80% and reduced production cycle, enabling faster learning and supporting the growth of more games without proportional team expansion.
OYO - Brasil
Director of Business Development Excellence
●1/9/2019
- 31/5/2020
OYO, an Indian hospitality unicorn backed by Softbank, partners with hotels to improve their growth and service standards. Highlights: - Reduced hotel's Customer Acquisition Cost (CAC) by 8 X by scaling a Lead Generation, Inside Sales and Analytics team (up to 60 Headcount), and structuring data, processes, and systems at the beginning of the sales funnel.
Mundo Verde
COO - Focused on Digital Transformation
●1/2/2019
- 31/8/2019
Key contributions after the e-commerce I led was acquired by Mundo Verde: - Led discussions to define the vision and strategy for Mundo Verde and Natue, along with the new company’s organizational structure. - Delivered Mundo Verde’s e-commerce platform within 1.5 months. - Managed two e-commerce platforms and three departments supporting both online and offline operations (BI, IT, and Marketing).
Natue
CEO
●1/8/2017
- 31/8/2019
Natue was Brazil’s leading health products e-commerce. After eight months as Ops Director, I was promoted to CEO, where I led a successful turnaround, achieving break even while boosting team engagement. This culminated in Natue´s acquisition by Mundo Verde, Latin America’s largest health products retailer. Key achievements include: - Reduced SG&A costs by 35% and increased operation margins by 10 pp. - Built a new marketing team that doubled paid revenue and ROI within a year. - Implemented a culture of efficiency by prioritizing levers to reach breakeven, creating KPIs across teams, and putting in place a quarterly 360o feedback process. - Facilitated a warehouse relocation across states to secure fiscal benefits with minimal disruption
Natue
Head of BI, IT and Operations
●1/12/2016
- 31/7/2017
Daily Ride and Edukdata
Entrepreneur
●1/5/2015
- 31/7/2016
To help reduce traffic, we developed Daily Ride, an urban carpooling app. We decided to discontinue it primarily due to low growth in the number of rides after two pilot phases and poor economic projections (Customer Acquisition Cost/Lifetime Value). Later, we piloted EdukData, a software that used machine learning to decrease student churn. I those projects, I was responsible for product development and marketing/ sales.
The Boston Consulting Group
Associate
●1/9/2011
- 30/6/2014
Worked on various projects related to strategic planning, cost reduction, and PMO across different industries.
Oracle
Sales Consultant - Intern
●1/9/2010
- 30/6/2011
Partness, Datafone, Ibope, Novo Conceito
Market research free lancer
●1/1/2003
- 31/12/2007
Worked as costumer interviewer in several projects for clients in different industries, mainly consumer goods.
Education
USP - Universidade de São Paulo
1/1/2007
- 31/12/2012
Bentley University
1/1/2009
- 31/12/2010
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