Edison Burch

Mayo Clinic, Intuit, EY, TransAmerica, Truist, HP, Insurity, Manheim, Cricket Wireless, AT&T, Accenture, ADP, Ceridian, Chic fil-A, Entergy, Milestone Technologies UX Content Design | Copywriter | Content Strategy  Created award winning UX content for Intuit products.   Used exceptional user centered based research to audit and recommend changes for the TransAmerica website design and UX content for the redesign and expansion of their product offerings.  Created style guide, best practices, and accessibility guides for UX and content teams at Cricket Wireless, Lowe’s, Manheim, ADP, and HP.  Wrote microcopy, user navigation, product descriptions, onboarding, error messages, hover text, validation text, field descriptions and other microcopy components of the end-to-end user experience.  Completed content models, content audits, wireframes, user stories, personas, content maps, and content flows.  Proficient in user needs, product requirements, accessibility requirements, and business objectives needed to build impactful content solutions.  Excellent writing and editing skills with an emphasis on clarity, consistency, and brevity.

Edison Burch

NAVY FEDERAL, IBM WATSON, TOYOTA, BEST WESTERN, PROGRESSIVE, WEATHER CHANNEL AI Conversational Design | Bot Training | Prompt Writing • Trusted to work with IBM Watson’s top clients. • Created marketing/sales chatbot content for IBM Watson clients that increased revenue and decreased service calls. • Designed conversational trees and decision-based prompts to guide users towards desired outcomes. • Regularly audited and refined chatbot responses, identifying and addressing any shortcomings or inaccuracies. • Developed and maintained training data pipelines, keeping chatbots up-to-date with evolving user needs and industry trends. • Gathered, researched, and documented extensive requirements for each product bot and AI responses. • Built user-centered conversational experiences for AI, chat, SMS, and voice prompts. • Developed appropriate prompt personas to align with respective corporate and marketing branding. • Created conversational dialog designs, prompts and scripts for human-machine conversations. • Crafted elegant, intuitive, and consistent customer conversation journeys. • Crafted diverse and contextually relevant prompts to initiate meaningful conversations.

Edison Burch

JPMorgan Chase, Comcast, Lowe’s, Amgen, milestone Geologies, Norfolk Southern Senior Technical Writer  Edited, wrote, and developed training content and user guides for new software for Truist Bank, used by 30,000 associates to support multiple enterprise-level process and application implementations for their internal knowledge program.  Experienced technical writer with ability to gather infrastructure data from developers, engineers, subject matter experts (SMEs) and C-level executives to translate information into formalized process documents.  Experienced writing software installation guides, developer guides, release notes, internal and external knowledge base articles.  Developed copy for omnichannel brand communications including eCommerce, digital marketing, packaging, video, and marketing collateral.  Wrote blogs, articles, emails, marketing, eBooks, whitepapers, and sales content.  Updated and edited Lowe’s HR internal knowledge base leading to a reduction in calls to HR.

Valdosta state university